The Crown Jack Group 3 Day Sales

and Marketing Workshop

Day 1

ü Learn to understand the average business owner, what they want

and how they perceive you. If you know what your prospect is thinking,

you can gain an important sales advantage

ü Learn the results of a survey of small business owners that will

give you insight into how they view accountants, the services you

provide and much more

ü The art of differentiation and how it increases a prospect’s awareness

of what you can do for them

ü Explore the advantages of aggressive vs. passive marketing

ü The most effective ways to set appointments with business owners

ü Cold calling techniques.

ü How to set the stage in order to close the deal

ü Developing a unique package of what you have to offer

Day 2

ü The ASK Triangle and the largest obstacle you will need to overcome

to be successful.

ü The lost art of listening and how it can affect your presentation

ü Find the pain and break the bond with the old accountant

ü Probing techniques to get to real issues

ü 5 questions you can ask that will get the prospect’s attention every

single time. If the prospect can’t answer these questions, they will

need to hire you!

Day 3

ü The power of 3^rd Party verification and how to use it to your advantage.

ü Learn to use advanced visualizing techniques to get the prospect to understand how you can help them

ü The power of the “Take Away”

ü Learn how to stay in control or gain control of the meeting

ü Layering questions for effectiveness

ü Getting the prospect to say YES!

All of this and much more for only $1845.00. The Crown Jack Group brings the experience of over 1500 live accounting sales presentations to you in an information packed 3 day course that will change the way you are perceived by your prospects and the way you do business. Class sizes are limited so don’t miss this opportunity. Take action and register today! Call 866-867-1189 or log on to www.crownjackgroup.com to learn more!