Dear Oracle,
Do BNI Leads Groups pay off for accounting practice development? I have heard mostly good things about them. I am currently in a local non BNI leads group which has produced no leads since I joined six months ago. I do have an invitation to attend the local BNI groups next meeting.
The Oracle Says: Lead groups like any marketing activity never hurt, however how do you control the quality of the lead? As personal a service as an accounting service is, exactly how do your fellow members approach people about you to provide you with leads? It is not like pest control services, lawn care or pens and pencils. It is a totally different relationship. When you add to that the time and expense, I am not sure how really well it works. I have talked to many accountants that said it worked well for them, but upon further investigation, they were getting either brand new businesses or total train wrecks that did not have any money.
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